Toni Douglass

1480 Godell Street, Templeton, CA 93465
tbrightdesign@gmail.com
(530) 524-9460

Education

California Polytechnic State University

Bachelor of Fine Arts, Graphic Design
San Luis Obispo, CA
2008 – 2012

Work Experience

Toni Douglass Design

Creative Director
June 2012 – Present

Hathway Inc.

Art Director
January 2021 – Present

Hathway Inc.

Senior Designer
April 2019 – January 2021

Etna Interactive

Senior Graphic Designer
April 2017 – March 2019

Design a variety of digital materials including responsive website designs, PPC landing pages, and social media campaigns.
Creation of engaging print designs including corporate branding and identity, magazine ads, brochures, and postcards.
Enhance user experience through A/B testing, heat-mapping analysis, story development, prototyping, and wireframe design.
Engage in professional client interactions and creative presentations.
Work closely with copywriting, development, product, marketing, and project management departments to collaborate on client projects, strategic initiatives, and internal marketing.
Review work from design department for quality assurance and accuracy.
Manage task assignment and scheduling of projects for the design department.
Assist in the hiring process for new design employees and train new team members.
Define and monitor department standards and processes, ensuring consistency and efficiency in all work produced by the design team.
Serve as back-up Creative Director when necessary.

Etna Interactive

Graphic Designer
January 2013 – April 2017

Cal Poly Associated Students Inc.

Graphic Designer
September 2011 – September 2012

Design various print and digital materials for on campus events, programs, and facilities run by Associated Students Inc.
Coordinate and communicate with professional printing services to ensure timely delivery and quality of printed items.

Cal Poly Student Housing

Graphic Designer
November 2009 – August 2011

Design various print materials for on-campus University Housing events and programs.

Skills & Knowledge

Photoshop, Illustrator, InDesign (Advanced), After Effects (Intermediate)
Figma, Sketch (Advanced)
Word, Excel, Powerpoint, Keynote (Advanced)
Unbounce (Advanced)
HTML/CSS, Wordpress (Beginner)

Awards & Honors

Google Premier Partner Awards, Growing Businesses Online – Finalist, 2018 (www.etnainteractive.com/google-partner/)
OMMA Awards, Best Fashion/Beauty/Cosmetics Website – 2nd Place, 2018 (www.yourfaceinourhands.com)